advisor Archives

Financial Planning: Capital and Financing – Becoming Self-Employed Part 18

How long does a financial plan actually have to be? As a rule, banks and investors expect you to provide financial planning for the next 3 years. In individual cases, however, founders also plan for 5 years. However, as already mentioned, the rule is financial planning for 3 years. Financial planning: Foresighted to 3 years […]

Cooperation and the Principle of Cooperation – Becoming Self-Employed Part 17

The principle of cooperation is clear, it is always a win-win situation. Through a precise formulation of the goals, later successes can be accurately evaluated. If both sides benefit, the cooperation has worked well. The big advantage, as described above, is that the costs of cooperation are relatively low, since companies use existing structures, e.g. […]

E-Business: E-commerce in enterprises – Starting your own business Part 16

Business and e-commerce, two of the last big topics in your business plan. E-business deals with all processes that can be automated. This includes, for example, digital financial accounting and invoicing, as well as the machine that carries out a certain work process automatically. Which core elements do you use to make your business even […]

Marketing: Social Media and Online Advertising – Recommendation? – Starting your own business Part 15

The digital possibilities of the World Wide Web 2.0 we summarize for the sake of simplicity as „Internet“. Advertising on the Internet is felt every day more diverse, large, powerful. Only 10 years ago search engine optimization was the new trend (of course until today). Then there were options like Facebook Ads, everyone was on […]

Advertising: Google Ads, SEO, newspaper, radio? – Starting your own business Part 10

Advertising makes brands known! The quote from Henry Ford fits perfectly here again, „with every dollar you put into your product, you have to have another one ready to make the product known“. Advertising and marketing is the central means to generate buyers. More reach, new customers, more sales, more investment. The classic path of […]

Marketing Concept: Sales, Pricing Strategy and Advertising – Becoming Self-Employed Part 9

Sales, price strategy and advertising Now comes the biggest construction site in the business plan, the marketing concept. Marketing is all about packaging the product ideally for the customer and the current market. The needs of the customer and use the product are clearly in the foreground. So that your potential customers are interested in […]

Reference customers: Positive image transfer for your company – Starting your own business Part 6

Reference customers quickly show new prospective customers that you have experience. References to other brands are not only a guarantee that you have delivered quality, they also lower the barrier to email or call for new customers. Do you already have reference customers? Image transmission Image transfer marketing is a very popular tool to improve […]

Increase customer satisfaction: New customers and regular customers – Starting your own business

Increase customer satisfaction – How can you satisfy your customers with the product? How can you also make them happy through subsequent services so that they become returning buyers and/or users? Increase customer satisfaction: New and regular customers Here you can basically distinguish between two areas, the creation of services and the creation of products. […]

Product / Service: USP and unique selling proposition – becoming self-employed Part 3

Product / Service: USP and unique selling point – From the founder / founding team you are now coming to the actual products. Your next considerations will be entirely about your product or service. Here you answer above all the question about the USP, the Unique Selling Proposition, the unique selling point that makes your […]

Founder and founding team: The unfair advantage in business – becoming self-employed Part 2

At the beginning of the company foundation the focus is on you or the founding team. You run the company every day. Who the fuck are you? That’s what it’s all about today, advantages and disadvantages of different foundation constellations. We take a look at the foundation alone and the foundation with others. Founder and […]

Schlagwortarchiv für: advisor